Customer service has always been important for my company Expand2Web. But reading this book made me realize something very important. The Referral Engine gave us a structure to leverage that investment in customer service and provide more value to our customers at the same time.
Chair Database software Plan thoroughly. Pick a selection of business types or industries to specialize in. Plan your day-to-day operations. Pick a business name.
Register a fictitious business name. Your county municipality may have an online name registration application for you to fill out your business name and contact information.
A registered business name will allow you to open a business checking account as well as give you a more professional image. Save up your money. Set up your home office with information database management software, a comfortable chair, a headset and a reliable telephone.
Use the services you plan to refer. Collect brochures, fliers and business cards. Contact the owners of the businesses that you might want to refer.
Send out introductory letters to businesses in your chosen industry. Explain that you are interested in sending business to them. Follow up with a phone call. Ask their permission to be listed in your database.
Work out a commission agreement with them. Build relationships with service providers. Referral services are similar to concierge services; they get things for people who are in a hurry.
Work out discount deals with your business connections for the customers you refer so they will come to you the next time they're looking for a service. Market your referral business to consumers. Step by Step Guide to ; Jerre G.
Lewis; About the Author Sam Williams has been a marketing specialist and ad writer since He has been published in magazines such as "Reaching Out" and "Spa Search. Williams studied English at Morehouse College. Photo Credits mobile phone image by Vladimirs Koskins from Fotolia.21 SaaS Referral Marketing Examples Nothing brings in business like a quality referral marketing plan.
Other companies and marketers love hearing about tools and services to help make their own efforts more successful. Make business cards with your referral service name and a catchy flyer. Visit the store owners personally, show them that it is cheaper then advertising in the phone book! Have them sign a contract, pay you up front and get all the information you need.
Our Referral Action Plan for Expand2Web: If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals . By Michael Soon Lee, Ralph R. Roberts. Referrals to your business from satisfied customers don’t just happen; you have to have a plan to generate referral business.
You can develop a systematic strategy for generating referrals by following some basic steps. According to an Entrepreneur profile of referral services, you can start this business from home with as little as $2, Set up your home office with information database management software, a comfortable chair, a headset and a reliable telephone.
Our Referral Action Plan for Expand2Web: If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.