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It doesn't matter whether you are a startup company seeking capital or an established company seeking to increase market share, knowing how to write a three-year business plan will help you look at what is working with your company, where industry and consumer trends are moving and design the steps to achieve your business goals.
Company Description Describe the business in detail. This section should explain the history of the company and describes key personnel. Include the company structure and when it was established with how much in capital assets. Service or Product Line Go into detail about what makes your products or services desirable and unique.
Include development of new products that will be rolled out in the next three to five years and how these new products will complement what the company is already doing.
Market Analysis Explore the market your company targets or penetrates. Include demographic studies, past performance and future projections about how you will increase market share. Marketing Plan Describe how your company will penetrate your market with a detailed marketing plan. This section should include reviewing different advertising and marketing strategies as well as a specific plan over the next three years to roll out new campaigns.
Organization and Management Write simple biographies that highlight experience and achievements in a short paragraph or two. Include a spreadsheet outlining the costs of management and key personnel.
Financial Projections Provide historical financial information going back five years if possible. Create projections based on known costs, projected market penetration and growth going three years into the future. Executive Summary This is actually the first section of the business plan that precedes the aforementioned sections but is often easier to write once you have completed all other information.
Take key highlights from each section and create a two-page summary of your entire business plan. Tip When seeking capital investment, it may be wise to offer two financial sections: This shows the potential of growth but provides a realistic alternative should things not go ideally.Marketing plan of coca cola ppt.
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